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How to Cite
An Intersemiotic Analysis of Verbal and Visual Cohesion in Primary-level Textbooks Published by PTBB
Abstract
The current study focuses on the inter-semiotic relations of the visual and the verbal modes in Primary level books published by the Punjab Textbook Board (PTBB). The criterion sampling techniques were employed to collect 21 images from the Primary Level textbooks of English, General Science, and General Knowledge. This sample was, later, qualitatively analyzed for the inter-semiotic multimodal cohesion present in the books. Furthermore, the inter-semiotic relations between the visual and verbal modes at the logical level of ideational meaning have been analyzed following the cohesive categories proposed by O’ Halloran (2005) for the study of inter-semiotic cohesion. These categories are grouped as the logical relations (e.g., implication sequence: comparison, addition, consequential, and temporal) of inter-semiotic cohesion (O’ Halloran, 2005). The findings of the study reveal that the logical relations of addition and comparison have been more frequently used in these textbooks. From the results, it can be suggested that the course designers should make less use of consequence logical relations while designing the textbooks for primary level learners as it might make the text more complicated for the young learners.
Authors
Saniha Khalid
Lecturer, Department of English, University of Lahore, Chenab Campus, Gujrat, Punjab, Pakistan
Dr. Moazzam Ali Malik
Assistant Professor, Department of English, University of Gujrat, Punjab, Pakistan
Dr. Muhammad Afzal But
Department of Urdu, Associate Professor, G C Women University Sialkot, Punjab, Pakistan
