Consumer Protection Laws in Pakistan-Enforcement Barriers and Recommendations

The main objective of this study is to promote and preserve the rights and interests of consumers and in any economic system, this objective can only be achieved through proper, adequate and effectual enforcement of consumer protection laws. The economies where enforcement mechanism of consumer protection laws is weak, a consumer is left at the mercy of mighty manufacturers and traders who exploit him in form of expired products, faulty services, spurious drugs, undue prices, adulterated foods, illusory advertisements, phony manufacturing guarantees, short weights and measures, concealment of rate list and non issuance of receipt etc. Unfortunately, Pakistan is considered in one of such economies and that is why it is impossible to deny the importance of this topic. The mode of study is critical using the doctrinal research. The paper concludes that there is an urgent need for effective enforcement of consumer protection laws in Pakistan to protect the rights of consumer and makes some recommendations on how this is possible.