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ORIENTS SOCIAL RESEARCH CONSULTANCY (OSRC) & PAKISTAN LANGUAGES AND HUMANITIES REVIEW (PLHR) adheres to Creative Commons Attribution-Non Commercial 4.0 International License. The authors submitting and publishing in PLHR agree to the copyright policy under creative common license 4.0 (Attribution-Non Commercial 4.0 International license). Under this license, the authors published in PLHR retain the copyright including publishing rights of their scholarly work and agree to let others remix, tweak, and build upon their work non-commercially. All other authors using the content of PLHR are required to cite author(s) and publisher in their work. Therefore, ORIENTS SOCIAL RESEARCH CONSULTANCY (OSRC) & PAKISTAN LANGUAGES AND HUMANITIES REVIEW (PLHR) follow an Open Access Policy for copyright and licensing.

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Immersion of Bilingual Text on Pakistani Products: A Sociolinguistic Study

Abstract

This study sets forth to find out the effectiveness and reasons behind the integration of bilingual text on the products sold in Pakistan. Based on Layder’s (2005, 2014) theory of ‘social domains’ that demonstrates language and its contextual use can. The study finds out the effectiveness of immersion of bilingual text given on Pakistani products. This study is qualitative in nature as themes have been developed out of five Pakistani products. Thematic analysis has been used to supplement textual analysis. It was found that bilingual text reveals convenience in the process of communication, thus promoting their product in the large interest of the public in Pakistan. Future research works should analyze packages and digital ads to explore the narratology of bilingual texts.

Authors

  • Dr. Muhammad Farooq Alam
  • Assistant Professor, Department of English, National University of Modern Languages, Punjab, Rawalpindi, Punjab, Pakistan
  • Dr. Zafar Ullah
  • Instructor, Department of English, Virtual University, Islamabad, Pakistan
  • Dr. Muhammad Uzair
  • Dean, Faculty of Arts and Humanities, National University of Modern Languages, Islamabad, Pakistan

Keywords

Bilingual Text, Social Domains, Social Theory, Sociolinguistic Assumptions

DOI Number

10.47205/plhr.2022(6-II)63

DOI Link

http://doi.org/10.47205/plhr.2022(6-II)63

Page Nos

734-745

Volume & Issue

v6-2

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Pakistan Languages and Humanities Review (PLHR) by Orients Social Research Consultancy (OSRC) is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
Based on a work at https://plhr.org.pk/

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