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Immersion of Bilingual Text on Pakistani Products: A Sociolinguistic Study
This study sets forth to find out the effectiveness and reasons behind the integration of bilingual text on the products sold in Pakistan. Based on Layder’s (2005, 2014) theory of ‘social domains’ that demonstrates language and its contextual use can. The study finds out the effectiveness of immersion of bilingual text given on Pakistani products. This study is qualitative in nature as themes have been developed out of five Pakistani products. Thematic analysis has been used to supplement textual analysis. It was found that bilingual text reveals convenience in the process of communication, thus promoting their product in the large interest of the public in Pakistan. Future research works should analyze packages and digital ads to explore the narratology of bilingual texts.
Dr. Muhammad Farooq Alam
Assistant Professor, Department of English, National University of Modern Languages, Punjab, Rawalpindi, Punjab, Pakistan
Dr. Zafar Ullah
Instructor, Department of English, Virtual University, Islamabad, Pakistan
Dr. Muhammad Uzair
Dean, Faculty of Arts and Humanities, National University of Modern Languages, Islamabad, Pakistan
Bilingual Text, Social Domains, Social Theory, Sociolinguistic Assumptions