Social Dimensions of Educational Marketing: An Analysis

Abdul Ghaffar Tahir; Asad Abbas Rizvi; Ghayoor Ahmad Ghazali

doi:10.47205/plhr.2018(2-I)2.1

Social Dimensions of Educational Marketing: An Analysis

Authors

Dr. Abdul Ghaffar Tahir

PhD Scholar, Department of Education, International Islamic University, New Campus, Sector H-10, Islamabad, Pakistan

Dr. Asad Abbas Rizvi

Assistant Professor, Department of Education, International Islamic University, New Campus, Sector H-10, Islamabad, Pakistan

Ghayoor Ahmad Ghazali

Lecturer, Jubail International Academy Jubail, Kingdom Saudi Arabia

DOI: https://doi.org/10.47205/plhr.2018(2-I)2.1

Keywords

Educational Marketing Malaysia Pakistan Social Dimension

Abstract

Social Dimensions of Educational Marketing: An Analysis
This research studied the social dimensions of educational marketing. The objectives of the study were to identify, analyze and compare social dimensions of educational marketing in Pakistan and Malaysia. The questionnaire was developed on five point rating scales about usage and importance of the social dimensions of educational marketing. Twenty students were randomly selected from each university and total 200 students were taken from ten private universities of Pakistan and Malaysia. Data were analyzed by using statistical technique means and standard deviation. There were found ten factors of social dimensions of educational marketing mix, i.e. (10Ps). The top five social dimensions of educational marketing were physical facilities, people, programs, promotion and place. It was concluded that appropriately physical facilities, highly qualified faculty (people), new modern programs, educational expos (promotion), and easy to approach campus for every one (place)were attractive dimensions of educational marketing. New advanced programs were recommended to be initiated in the universities. Highly qualified faculty and educational expos can be good informational platforms.