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How to Cite
Social Dimensions of Educational Marketing: An Analysis
Abstract
Social Dimensions of Educational Marketing: An Analysis
This research studied the social dimensions of educational marketing. The objectives of the study were to identify, analyze and compare social dimensions of educational marketing in Pakistan and Malaysia. The questionnaire was developed on five point rating scales about usage and importance of the social dimensions of educational marketing. Twenty students were randomly selected from each university and total 200 students were taken from ten private universities of Pakistan and Malaysia. Data were analyzed by using statistical technique means and standard deviation. There were found ten factors of social dimensions of educational marketing mix, i.e. (10Ps). The top five social dimensions of educational marketing were physical facilities, people, programs, promotion and place. It was concluded that appropriately physical facilities, highly qualified faculty (people), new modern programs, educational expos (promotion), and easy to approach campus for every one (place)were attractive dimensions of educational marketing. New advanced programs were recommended to be initiated in the universities. Highly qualified faculty and educational expos can be good informational platforms.
Authors
Dr. Abdul Ghaffar Tahir
PhD Scholar, Department of Education, International Islamic University, New Campus, Sector H-10, Islamabad, Pakistan
Dr. Asad Abbas Rizvi
Assistant Professor, Department of Education, International Islamic University, New Campus, Sector H-10, Islamabad, Pakistan
Ghayoor Ahmad Ghazali
Lecturer, Jubail International Academy Jubail, Kingdom Saudi Arabia
Keywords
Educational Marketing, Malaysia, Pakistan, Social Dimension
